Adobe Among the Leaders in Web Content Management

A recent report by the independent research firm Forrester, has named CQ5, an Adobe product, as a Web Content Management (WCM) leader. The report titled “The Forrester Wave: Web Content Management For Online Customer Experience, Q3 ’11″, weighed 10 WCM products across 115 criteria relating to clear product strategy, current offerings, strength of vendors, and WCM market presence.

The report praised Adobe for its practical functionality and sophistication. “Adobe’s WCM is especially strong on enabling business users to manage presentation as well as content via slick user interfaces, and benefits from a rich media product that was built on the same architecture as its WCM product, a differentiator in this evaluation.”

The CQ5 product is a relatively recent acquisition of Adobe, but there is a great deal of success amongst Adobe partners in its implementation.

Not only is the Adobe product strategy ambitious and sound, but CQ5 components received high ratings across the board. Authoring tools, customers experience management, library services, and presentation were all sited as key attributes to the product’s success.

Kevin Cochrane, Adobe’s VP of enterprise solutions and product marketing says “Forrester Research highlights the critical role WCM plays as part of a broader enterprise platform and strategy around Customer Experience Management. Adobe’s Web Experience Management Solution is a key component of the new Adobe Digital Enterprise Platform and we believe it’s the right solution to give enterprise marketers and IT the marketing agility to attract new audiences, deliver targeted content, and optimize multi-channel outreach for increased click-throughs, conversions, and revenue.”

Adobe’s Web Content Management Solution provides a customer-centic digital platform, highly capable of delivering uniform content across several touch-points, It brings together Information Technology and large scale marketing strategies to deliver effective brand messaging, customer interaction, and increased business. CQ5 is a very powerful, yet versatile product that is rich in both sophistication and practicality.