SDL Tridion

SDL Tridion is an enterprise-level web content management system that is developed by UK-based SDL International. SDL states that the CMS “…is our enterprise-ready platform that enables marketers to meet the goals of their marketing strategy. On top of our highly-acclaimed web content management platform, we offer an even richer digital-marketing solution”. It’s goal is to offer an integrated approach to brand management, multi-channel engagement, audience targeting and global web content management.

It is used almost exclusively by large, global organizations who need a non-technical, real-time management solution that can handle vast amounts of information and activity and deliver content in many different languages. It is one of the more expensive web content management platforms in the world today, and there’s a reason for that.

SDL Tridion allows its users to manage global web sites, multi-site updates, brands, targeted marketing, sales, and support across multiple channels of delivery. One of its key strengths is its powerful language and eCommerce features: SDL Tridion provides users with language translation as well as management of international currency exchange rates, taxes, and more. These are incredibly complex features, and with SDL Tridion, they come right out of the box.

While SDL Tridion may be cost prohibitive for a majority of businesses and organizations, it remains one of the most robust web content management systems on the market today. SDL Tridion customers you might recognize include: Canon, Unilever, HP, Lexus, and Yamaha.